I had the pleasure of working with a small team of designers for the Corvallis, Oregon Habitat for Humanity ReStore. Our goal was to get more Oregon State University students through the doors and taking advantage of services. The concept behind the “make it” campaign was to highlight the ReStore’s unique quality items, by showcasing students finding their own personal one of a kind treasure. We designed the campaign to flow like a story with the first point of contact being signage, then social media, and ultimately their interaction with the store.
The project successfully targets Oregon State students through clean design and crystal clear messaging. We were very happy to see an increase of over 90 followers on their Instagram account in only a two week period.
Poster Signage: 11 x 17”